The cobble Journal
Playbooks, benchmarks, and practical tips on running influencer marketing.
Articles
Strategy
The Complete Guide to Influencer Marketing for Modern Brands
How influencer marketing actually works in 2026, from strategy and creator selection to outreach, rates, and measurement.
10 min read
Read the full guide
Finding creators
How to Find the Right Creators for Your Brand
A practical approach to sourcing, vetting, and shortlisting influencers who will actually move the needle for your product.
7 min read
Rates & negotiation
How to Set and Negotiate Influencer Rates
What influencers actually charge, what drives those numbers, and how to negotiate a fair deal without burning the relationship.
8 min read